The Essential B2B Product Explainer Videos Every Dental Brand Should Have

Dental brands are selling into an increasingly complex B2B landscape. Buyers are more informed, stakeholders are more involved and the sales cycle is rarely linear. A single product video can help, but it is rarely enough to educate everyone involved in a purchase decision. Manufacturers and suppliers across the UK, including London based teams working with distributors and international markets, are building small libraries of explainer content to support every stage of the commercial journey.

This guide outlines the essential dental product explainer videos every B2B dental brand should have, why each format matters and how they work together to build clarity, trust and momentum. At Poco Productions, we produce B2B Product Explainer Videos that help dental manufacturers communicate complex products clearly and consistently across marketing, sales and partner channels.

Why one explainer video is not enough in dental B2B

In B2B dental sales, different people care about different things. A clinician may focus on clinical outcomes, accuracy and workflow. A practice manager may prioritise training, implementation and patient communication. Procurement and finance will want clarity on value, risk and total cost. Distributors need a simple, repeatable story they can use across multiple accounts.

When a brand relies on one general video to cover everything, it often becomes too broad to be useful or too detailed to hold attention. A small set of targeted explainer videos solves this problem by matching content to intent.

In practice, a well planned explainer video set helps you:

• Educate multiple stakeholders without repeating explanations on calls
• Shorten sales cycles by reducing uncertainty earlier in the funnel
• Support distributors with consistent messaging and clear assets
• Increase conversion on product pages and landing pages
• Improve lead quality by aligning expectations before demos

The essential explainer videos every dental brand should have

The best approach is to build a small, purposeful library. Each video should have a clear role. Together, they create a complete education and sales enablement system that works across channels.

1. Flagship product overview explainer

This is the core explainer most brands start with. It should be a clear, high level introduction that answers the big questions quickly. It is designed to convert interest into a next step, such as booking a demo, requesting pricing or speaking to a distributor.

A strong product overview explainer typically includes:

• The problem your buyers face
• What your product is and who it is for
• How it works in simple terms
• The key benefits and outcomes
• A clear call to action

This video is ideal for your website homepage, primary product pages, LinkedIn campaigns and trade show screens. It is also the foundation of most B2B Product Explainer Videos strategies.

2. Feature focused explainer modules

Dental products often have multiple features, integrations or modes of use. Buyers rarely need every feature at once. They want to see what matters to their workflow. Feature modules break the product down into short, focused videos that can be sent at the right time.

Examples of feature focused modules include:

• Accuracy and imaging performance
• Software workflow and reporting
• Integration with practice management tools
• Scanner speed, usability and clinical ergonomics
• Consumable efficiency and cost control benefits

These videos help sales teams follow up after calls with the exact content a prospect needs, rather than overwhelming them with a single long film.

3. Workflow demonstration video

Many buyers want to see how a product fits into real routines. A workflow demonstration shows the product in use across a clear sequence, from setup to application and output. This is particularly useful for products that affect chairside efficiency, lab processes or patient communication.

A workflow demonstration video should focus on clarity. It should show the process in an intuitive order and highlight what improves, such as speed, accuracy, patient experience or reduced manual steps.

This format is especially valuable for products that require behaviour change, training or a new implementation process.

4. Sales enablement explainer for stakeholder sharing

In B2B dental sales, your main contact is often not the final decision maker. They need assets they can share internally with colleagues, directors or procurement teams. A stakeholder sharing explainer is designed specifically for this purpose.

It should be concise, structured and focused on outcomes. It should help internal champions make the case for adoption without needing to rewrite your pitch.

This video is ideal for:

• Procurement and finance review
• Group practice leadership approval
• Operations and implementation planning
• Distributor and reseller presentations

It also helps reduce delays when deals stall due to internal alignment.

5. Training and onboarding explainer

Many dental products fail to reach full adoption because teams do not feel confident using them. Training and onboarding videos support smoother implementation, fewer support requests and better user satisfaction. They also reassure buyers that your product is realistic to deploy.

Training videos can include:

• Setup and first use
• Basic workflows and best practices