B2B Product Explainer Videos
for the Dental Industry

Make It Clear.
Make It Memorable.
Make It Convert.

B2B explainer videos are essential for dental suppliers, software companies, tech platforms and service providers looking to stand out in a competitive market. Whether you’re launching a new CRM, management platform, app, or piece of dental equipment, you need to help buyers understand exactly what it is, how it works and why it matters.

At Poco Productions, we specialise in creating B2B video content for the dental industry that makes your message clear, engaging and easy to act on. Based in London and working across the UK, we’ve supported some of the most innovative dental brands with video strategies that simplify the complex and drive real results.

Perfect for Dental Suppliers and Healthtech Brands

We work with companies that offer:

• Dental CRMs and patient management systems

• Marketing and content management platforms

• In-practice software for compliance, scheduling or diagnostics

• Dental equipment manufacturers and suppliers

• SaaS platforms and AI tools for dental workflows

• Training tools and onboarding support platforms

Our explainer videos help dental teams understand what you offer, how it fits into their existing workflow, and why it makes their lives easier.

Built for Sales, Onboarding and Marketing

Explainer videos can be used in:

• Product landing pages

• Cold outreach and email campaigns

• Sales meetings and demos

• Internal training and onboarding

• Social media and paid ads

• Exhibitions and trade shows

We can film in dental practices across London and the UK to capture your product in use. This brings real-world credibility and helps potential clients visualise exactly how it benefits them.

What’s Included

Each project is built around your sales goals. A typical B2B product explainer video includes:

• Pre-production planning, scriptwriting and shot list

• On-site filming in a dental practice or studio

• Voiceover or presenter-led walkthrough

• On-screen text, branding and animations where needed

• Cutdowns and social media versions

• Optimised delivery formats for all platforms

We also offer long-form videos for sales presentations and shorter social edits for wider brand awareness.

Trusted by UK Dental Brands

Poco Productions has produced content for:

• Practi – Dental fintech and invoice management

• Specialist dental software and AI platforms

• Marketing tools and compliance systems used across UK practices

We understand how to communicate with dentists, practice managers and clinical teams. Our videos blend clarity, professionalism and trust to support your sales cycle and brand position.

Book a Discovery Call

Whether you’re just launching or scaling across the UK, we’ll help you create clear, impactful B2B explainer videos tailored to the dental market.

FAQs - B2B Product Explainer Videos for Dental Suppliers

1. What types of dental products are suitable for explainer videos?
Explainer videos work for software platforms, dental CRMs, equipment, AI tools, compliance systems, marketing platforms and more. If your product helps practices run more smoothly, it’s worth explaining through video.

2. Can you film explainer videos inside real dental practices?
Yes. We regularly shoot on-site at practices across London and the UK to showcase your product in a real-world setting. This adds credibility and helps prospects see it in action.

3. How long should a product explainer video be?
Most effective explainer videos are 1 to 3 minutes. For more complex products, we can also create deeper walkthroughs or a series of shorter feature-focused videos.

4. Are these videos suitable for paid ads or landing pages?
Absolutely. A clear, professional explainer video can reduce bounce rates and boost conversions on landing pages, while shorter versions work brilliantly in paid social campaigns.

5. Can you include animations or overlays in the videos?
Yes. We can add motion graphics, animations or screen overlays to highlight key features, show user interfaces or support voiceover walkthroughs. Everything is tailored to your brand.