Treatment Explainer Videos for
Dental Practices and Associates

Educate.
Build Trust.
Increase Treatment Uptake.

Explainer videos are one of the most powerful tools a dental brand can use to communicate with patients. Whether it’s a prospective Invisalign client, a patient considering veneers, or someone unsure about whitening or composite bonding, having a clear and confident video explanation builds trust and drives action.

At Poco Productions, we create professional dental treatment explainer videos that reduce uncertainty, improve case acceptance and help your practice stand out. Based in London and working with dental clinics and cosmetic dentists across the UK, we bring 8+ years of experience producing patient-focused video content that works.

Why explainer videos work

Many patients hesitate to move forward with treatment because they’re unsure of what to expect. These videos give your team a way to answer key questions in a way that’s engaging, informative and always accessible.

By covering treatment options, risks, benefits, what to avoid, and when to get a second opinion, explainer videos help you:

• Improve treatment conversions

• Save time in consultations

• Set clear expectations with patients

• Reduce cancellations and objections

• Build long-term trust with your brand

What can a treatment explainer video include?

• Overview of treatment types (Invisalign, veneers, whitening, bonding, etc.)

• Key benefits and realistic expectations

• What to expect before, during and after

• Common patient questions and answers

• Things to avoid or look out for

• When to seek a second opinion

• Treatment comparison guides (e.g. Invisalign vs braces)

Real examples from leading clinics

We’ve produced explainer content for some of the most well-known cosmetic dental clinics in the UK, including:

• Bespoke Smile – Veneers, whitening and full cosmetic treatment journeys

• Bow House Dental – Invisalign and smile makeover guides

• Marylebone Smile Clinic – Detailed cosmetic treatment overviews

These videos are used on websites, social media, and in email campaigns, helping patients feel more confident and informed before booking.

Who these videos are for

• Cosmetic dental practices

• General dentists offering elective treatments

• Invisalign providers

• Multi-practice groups needing consistent explanations across locations

If you're spending time answering the same questions over and over, these videos can help.

Ready to reduce objections and boost patient confidence?

Explainer videos free up your team and build better patient relationships. They are one of the easiest ways to boost visibility and create a smooth, reassuring experience for your audience.

Get a free quote
Let’s plan the perfect set of explainer videos to grow your practice and increase treatment acceptance.

✅ FAQs – Treatment Explainer Videos

1. What is a treatment explainer video?
A treatment explainer video walks patients through what to expect from a specific dental treatment. It can include benefits, timelines, risks and FAQs, all presented in a professional and reassuring way.

2. What types of treatments can be covered?
Videos can be made for any treatment including Invisalign, veneers, teeth whitening, bonding, hygiene appointments, and more. Each one is tailored to your practice and messaging.

3. Where are explainer videos used?
Most commonly on websites, social media, waiting rooms and via email follow-ups. They're also helpful when shared before consultations to prepare patients and reduce consultation time.

4. How long should a treatment explainer video be?
Most videos are between 60–120 seconds depending on the complexity of the treatment and how much detail is needed. Shorter versions can be created for social media.

5. Can these videos be branded to our clinic?
Absolutely. We match your tone, branding, and include your practice visuals to ensure consistency across your patient communications.