Strategic Dental Lab Social Media Video Packages

Build Foundations. Tell Your Story. Grow Your Brand.

An effective social media presence goes beyond posting treatments or lab processes. It starts with knowing your lab’s identity, your client audience and your video strategy. Strategic social media packages for dental labs are designed to lay the right foundation, deliver targeted video content, and generate consistent brand visibility across platforms like Instagram, Facebook, LinkedIn and TikTok.

At Poco Productions, we combine our deep understanding of digital marketing with dental industry expertise to help labs build trust and grow with video-led platforms.

Why Strategy Matters

A strong social media video strategy helps you:

• Define your voice—whether you are a cosmetic lab, digital dental specialists, or implant-restorations experts

• Identify your target audience—such as practices seeking crowns, veneers, trial smile mock-ups, CAD/CAM services or full smile makeovers

• Plan content that aligns with your business goals—whether that is practice acquisition, brand positioning or B2B awareness

• Deliver consistent, purposeful video content—elevating your content beyond occasional updates into storytelling that resonates Dentistry

• Use social platforms like Instagram for visual storytelling and product reveal, LinkedIn for professional engagement, and Facebook for broader outreach with dentists and practice managers thecreativecomposite.co.ukDentistry

What’s Included in Our Social Media Video Strategy Package

We offer everything you need to succeed, including:

• A customised social media strategy plan for 3, 6 or 12 months

• A content calendar that maps out key themes like treatment explainers (wax-ups, CAD/CAM workflows), patient journey stories, team introductions and lab capabilities (crowns, veneers, milling, 3D printing) Zircon Lab+14Dandy+14Cosmetic Digital+14

• On-site filming and editing of high-quality short-form videos for Reels, TikToks and Stories

• Educational content on impressions, trial smiles, case fabrication, and quality control—ideal for Instagram and LinkedIn

• Testimonial and team spotlight videos for authenticity and engagement The Times+6Dentistry+6Vanity Fair+6

• Regular performance tracking to refine posting schedule and content based on engagement, reach and lead generation The Times+6Sendible+6Reddit+6

• Optional content creation training for your in-house team to capture high-quality images, updates or testimonials between scheduled shoots

Who Benefits from These Packages?

• Cosmetic labs aiming to showcase their artistry and aesthetic workflows

• General restorative and implant labs seeking practice-level visibility

• Digital labs offering CAD/CAM, 3D printing and trial smile services

• Labs that partner with corporates and multiple practices needing consistent branding

• Labs committed to building stable B2B relationships and enhancing client onboarding

Why It Works For Dental Labs

Dentists today look at your Instagram more than they may explore your website. They seek reassurance through consistent engagement, trust signals and proof of quality. Social video content enables labs to:

• Meet practices where they already scroll—Instagram, LinkedIn and TikTok

• Provide education through treatment explainers and lab process videos

• Reinforce brand awareness and lab values with consistent publishing dentalmarketer.caVogue Business+15Until+15dentalmarketer.ca+15Zircon Lab+2Dentistry+2

• Build a reputation as a creative, responsive and modern lab working with video-led content

Based in London, Serving Labs Across the UK

Poco Productions is a London-based creative partner to dental labs nationwide. Whether your lab is in Manchester, Surrey, Birmingham or Edinburgh, we deliver tailored, high-quality strategic social media plans and video content without disruption.

Get a Free Quote

Ready to elevate your social media influence with video that reflects your lab’s vision and craftsmanship?

Request a free quote today and start taking control of your digital presence, one strategy-led post at a time.

FAQs - Dental Lab Strategic Social Media Packages

1. Why do dental labs need a video-led social media strategy?
Because posting randomly is less effective. A structured approach ensures you build brand awareness, attract the right audience and use content that supports business goals and lab positioning.

2. Which platforms suit dental labs most?
Instagram for visual impact, LinkedIn for professional connections, Facebook for local engagement and TikTok for creative storytelling. We tailor content to suit each platform’s strengths.

3. What types of videos work best for labs?
Short-form content like before & after reels, treatment explainers, behind-the-scenes clips of milling or layering, team spotlights, testimonial stories and lab process walkthroughs—formatted for Reels, Stories and LinkedIn.

4. How often should labs post on social media?
Consistency is key. Posting 2‑4 times weekly ensures your brand stays visible. Planning with a content calendar helps labs stay organised and ensures a mix of educational, visual and engaging content.

5. How do we measure success?
We monitor engagement (likes, comments, shares), reach and follower growth, website clicks, and direct inquiries generated through social. This guides ongoing strategy optimisation.