Patient Journey Videos for Dental Practices and Brands

Build trust. Capture transformation. Inspire new patients.

Patient journey videos are one of the most impactful marketing tools for dental practices, cosmetic clinics, and dental groups. These videos guide viewers through the full experience, from the first consultation to the final result, helping prospective patients understand what to expect and feel emotionally connected to your brand.

At Poco Productions, we specialise in creating story-led, trust-building patient journey content. Whether you're a single-location practice or a multi-site brand, these videos increase conversions and position your team as leaders in patient care.

Why Patient Journey Videos Work

In dentistry, trust is everything. Patients are often nervous, sceptical, or overwhelmed when choosing a clinic. A well-crafted journey video shows empathy, professionalism, and the transformation process in a way no other content can.

These videos work especially well for:

• Cosmetic and restorative smile makeovers

• Invisalign and orthodontics

• Implant procedures

• Full mouth reconstructions

• General dental anxiety reassurance

You’re not just telling people what you do, you’re showing them how it feels to go through it.

What’s Included

Each video is built around a real patient’s story. We handle:

• Pre-production and planning

• Patient interviews (before, during, and after treatment)

• On-location filming at your practice

• Treatment process coverage (non-clinical visuals)

• Cinematic B-roll and emotional storytelling

• Final delivery in social and website-ready formats

Our videos are clean, discreet, and professionally shot. Think of them as a mix of documentary and marketing: powerful, polished, and persuasive.

Trusted by Leading Dental Brands

We’ve produced high-impact patient journey videos for some of the most recognised practices in the UK, including:

• Bespoke Smile – Elegant, editorial-style stories of life-changing smile makeovers

• Marylebone Smile Clinic – Hollywood-ready transformations with a luxury tone

• Bow House – Invisalign and implant journeys that speak directly to nervous patients

Each video reflects the voice of the brand and resonates with the audience they want to attract.

Who Are These Videos For?

• Private dental practices offering cosmetic or high-value treatment plans

• Dental groups wanting to showcase associate skill and consistency across sites

• Clinics looking to increase enquiries from high-trust procedures

• Brands that care about storytelling and authentic connection

Let’s Show Patients What It’s Really Like

From initial fears to final results, patient journey videos allow prospective patients to connect emotionally before they ever book an appointment. Done right, they reduce objections, shorten decision time, and increase conversion rates.

Want to inspire trust and drive bookings?