Dental Video Foundations Package
A practical starting point for dentists who want to use video, without the overwhelm
Most dentists know video would help their practice grow. The problem is rarely motivation. It's knowing where to start, what to film, how to film it and how to keep going once the initial momentum fades. The Dental Video Foundations Package gives you a clear, personalised system for filming, posting and building your brand consistently, without needing a film crew, a marketing team or any prior experience with content creation.
What the Dental Video Foundations Package includes
- Content Clarity Session: A focused 1:1 conversation to understand your goals, your patients and what you want your content to do for your practice. This shapes everything that follows.
- Personalised Content Workflow: A bespoke framework built around your schedule, your niche and the type of dentistry you want to attract. Not a generic template, something written for you specifically.
- 20+ Video Idea Starter List: Topics drawn from your treatments, patient questions and practice goals. You'll always know what to film next.
- DIY Filming Video Guide: A practical guide covering everything you need to film confidently on your phone, including lighting, framing, audio and what to do when you freeze mid-sentence.
- On-Camera Confidence Framework: A structured approach to getting comfortable on camera. How to prepare, how to speak naturally and how to stop overthinking the whole thing.
- 6-Week Check-In Call: A 30-minute call halfway through your first 12 weeks to review what's working, what isn't and what the next phase should look like.
- Monthly Email Review: Ongoing support and accountability, with space to ask questions, share content for feedback and flag anything that feels stuck.
Why video works for dental practices
- Patients who watch your content before booking already trust you. The consultation starts before they've walked through the door.
- Short-form video on Instagram and TikTok reaches new patients who have never heard of your practice and aren't searching for you yet.
- Treatment explainers and FAQ videos answer the questions patients are already typing into Google and Instagram's search bar.
- Consistent posting signals to potential patients that you are active, credible and producing real results, before they've made a single enquiry.
- Personal brand content builds the kind of familiarity that turns a casual viewer into someone who actually books.
- Video compounds over time. A Reel filmed in ten minutes can continue attracting enquiries for months.
Who this is for
- Dentists who know they should be posting video but haven't found a way to make it consistent
- Associates building a personal brand and wanting to attract their ideal patients through social content
- Practice owners who want to grow their social presence without bringing in a full marketing agency
- Cosmetic dentists who want more of the cases they enjoy, veneers, bonding, smile design, and understand that social video is the most direct route to attracting them
- Any dental professional who has tried video before, found it stressful or inconsistent, and wants a proper system this time
Ready to build your content system?
If you've been thinking about video for a while but aren't sure where to begin, this is the right place to start. The Foundations Package is designed to make the first steps clear and manageable, without any pressure to produce polished content before you're ready.
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FAQs: Dental Video Foundations Package
1. Who is the Dental Video Foundations Package designed for?
It's designed for dentists at the start of their video journey, typically associates or practice owners who want to build a consistent social media presence but don't know where to begin. It works particularly well for cosmetic dentists wanting to attract more veneer, bonding and smile design cases through Instagram and TikTok. You don't need any prior experience with video production or social media to benefit from it.
2. What do I actually receive as part of this package?
You receive a 1:1 content clarity session, a personalised content workflow document built around your schedule and niche, a video idea starter list with 20+ tailored topics, a DIY Filming Video Guide, an On-Camera Confidence Framework, a 6-week check-in call and ongoing monthly email reviews. Everything is built specifically for you, based on your practice, your patients and your goals.
3. How long does the process take and what ongoing support is included?
The initial session and document delivery typically complete within the first two weeks. Ongoing support then runs across 12 weeks, including your 6-week check-in call and monthly email reviews. This gives you enough time to build a real filming habit and start seeing how your content performs before we review the plan together. Revision cycles on any written materials are completed within 2 business days.
4. Do I need filming equipment or editing skills?
No. The entire package is built around filming on your phone, in your practice or at home, with no specialist equipment needed. The DIY Filming Video Guide covers everything from lighting and framing to audio basics. The On-Camera Confidence Framework helps you approach filming as a natural conversation rather than a performance. You'll also receive guidance on keeping editing as simple and low-effort as possible.
5. Do you work with dentists outside London?
Yes. Poco Productions is based in Battersea, London, but works with dental professionals across the UK. The Dental Video Foundations Package is delivered primarily remotely, so your location doesn't affect anything. We have worked with practices and associates in London and beyond, and regularly support clients in cities including Manchester, Birmingham, Bristol and Edinburgh. If you'd prefer an in-person session, travel can be arranged.
Get in Touch!
Ready to embark on an exciting journey with us? Share a bit about yourself, and we’ll make the magic happen. We look forward to connecting with you!