Dental Lab Introduction Videos

Build Trust. Strengthen Partnerships.
Showcase What
Sets You Apart.

Dental labs play a vital role in treatment outcomes and patient satisfaction, yet they are often hidden behind the scenes.
A professional dental lab introduction video gives your clients a chance to see the people, processes
and precision behind your work.

At Poco Productions, we create strategic, high-quality video content tailored to the dental industry.
We’ve produced hundreds of trust-building videos across the UK, and our lab introduction videos
are designed to help you strengthen relationships with dental practices, promote your lab’s capabilities,
and generate more B2B leads.

Whether your lab focuses on cosmetic restorations, crowns, veneers, implants, digital workflows,
or full smile makeovers, a strong video introduction can improve client confidence and increase referrals.
A useful tool would be to film testimonial videos on the same day, getting the most value from your shoot.

A Powerful B2B Marketing Tool for Dental Labs

Dental labs are no longer competing on location alone. Practices are looking for reliable partners who align with their brand values and clinical standards. A professional lab introduction video is the most effective way to communicate:

• Who you are

• What services you offer

• Your lab's clinical standards and precision

• Your team’s experience and commitment to quality

• The patient outcomes you help create

Just like testimonial videos help practices build trust with patients, lab introduction videos help dental labs build trust with practice owners, dentists, treatment coordinators and corporate dental groups.

What’s Included in a Dental Lab Introduction Video?

We film in your lab to create content that feels real, polished and personal. Typical inclusions:

• Team introductions: highlight key technicians, ceramists, and lab managers

• Showcase services: veneers, crowns, onlays, bridges, trial smiles, wax-ups, implants and more

• Cosmetic and general workflows: from digital scans and CAD/CAM to final polish

• B-roll of lab equipment: milling machines, impression handling, shade matching, quality checks

• Narrated walk-through or on-camera presentation

• Voiceover, branded graphics and captions for clarity and accessibility

• Multiple versions for websites, social media and marketing campaigns

Who Are These Videos For?

We produce dental lab introduction videos for:

• General and cosmetic dental labs

• Digital dentistry labs and full-service partners

• Crown and veneer specialists

• Implant labs and restorative teams

• Labs working with high-end aesthetic practices

• In-house labs within corporate dental groups

• Labs looking to increase B2B visibility and brand awareness

Why Dental Labs Need Video Content

Labs often rely on word of mouth or cold outreach, but video allows you to:

• Visually demonstrate your lab’s quality and attention to detail

• Introduce your lab’s ethos and team personality

• Differentiate from competitors using emotion and trust

• Build stronger partnerships with dental practices and corporates

• Create digital assets for trade shows, LinkedIn and outreach

• Explain workflows that align with digital dentistry and modern restorative practices

Your video can be used across:

• Your website’s home or about page

• Partner onboarding and practice education

• Social media and paid ads

• Digital brochures or pitch decks

• Trade exhibitions or academy collaborations

• Internal communications

Trusted Across the Dental Industry

Our work is trusted by leading dental brands, academies, corporate groups and suppliers across London and the UK. We’ve filmed in hundreds of clinics and labs, including projects for Bespoke Smile, Practi, British Society of Periodontology, Bow House, Marylebone Smile Clinic, and many more.

We understand dental terminology, clinical workflows and industry expectations. From showcasing trial smile workflows to wax-up designs and porcelain veneer shading, we know how to make your lab stand out.

Based in London. Filming Nationwide.

We are a London-based video production company regularly filming in labs across the UK. Whether you're in Manchester, Oxfordshire, Northamptonshire, or beyond, we bring the same high production value, professionalism and industry understanding to every project.

Our team will work around your workflow to avoid disruption, and ensure your lab is presented at its best. We offer quick turnaround, multi-format delivery and optional social media cutdowns.

Get a Free Quote

Ready to introduce your lab in a way that builds long-term relationships and drives new B2B enquiries? Let’s talk about a video that helps your lab get noticed, trusted and remembered.

FAQs - Dental Lab Introduction Videos

1. Why should a dental lab invest in an introduction video?
Because most practices never visit their lab in person. A video builds visibility, trust and familiarity. It helps you explain your processes and strengthen B2B relationships with dentists and practice groups.

2. Can I show specific workflows like wax-ups, trial smiles or milling processes?
Absolutely. We tailor the content to your services, whether that's porcelain veneers, crown production, 3D scanning, digital impressions or final quality checks.

3. How long should a dental lab introduction video be?
Most introduction videos are between 60 and 90 seconds, but we can also produce shorter social edits and vertical crops for Instagram, LinkedIn and TikTok.

4. Will the video help me get more practice clients?
Yes. A clear, well-made video helps you stand out when pitching to new practices or attending dental exhibitions. It supports your website, outreach emails and sales presentations.

5. Do you film outside London?
Yes. While we're based in London, we travel across the UK to film in labs, clinics and dental exhibitions. Wherever your lab is located, we can support your project.