Dental Lab Hero Videos

Show the Detail.
Sell the Craft.
Build the Brand.

Dental labs play a critical role in patient outcomes, but their work is often hidden behind the scenes. A hero video brings your dental lab to the forefront, showing dentists, patients and prospective partners the skill, technology and artistry that go into every crown, veneer, wax-up and trial smile.

At Poco Productions, we specialise in creating dental lab hero videos that showcase your team, your precision, and your process. Filmed in your lab and crafted to reflect your brand, these videos build trust and help you win more work from practices and clinics across the UK.

Why Dental Labs Need a Hero Video

Hero videos are designed to tell your story at a glance. They’re ideal for:

• Dental lab websites

• Digital brochures and presentations

• Social media platforms

• Email outreach and client onboarding

• Trade shows and exhibitions

• Internal team culture and recruitment

Let dentists see the full journey from impression to final restoration. Let them understand why your work stands out.

What Your Lab Hero Video Can Include

Every video is tailored to your lab’s strengths and services. We can capture:

• Digital scans and CAD/CAM workflows

• Wax-ups, trial smiles and digital mock-ups

• Crown, bridge and veneer fabrication

• Onlays, inlays and implant-supported restorations

• Shade matching, layering and glazing processes

• Bespoke casework and high-end aesthetic detailing

• Packaging, delivery and lab turnaround logistics

Your lab’s hero video can also include voiceover, team interviews, or subtitled overlays that explain each stage in detail.

Designed for Both B2B and B2C Use

While most labs work B2B, a hero video also helps patients and treatment coordinators understand the care and technology behind your restorations. When used by dentists to show their lab partner, it builds confidence in your work and strengthens the relationship.

These videos are perfect for:

• High-end private labs

• Labs serving multiple practices or groups

• Cosmetic and aesthetic-focused casework

• Labs offering digital smile design or trial smile services

Trusted by Leading Dental Brands

We’ve produced video content for leading dental suppliers, labs and practices across London and the UK. Our team understands how to film sensitive clinical workflows respectfully, while making your craft look visually stunning.

Let your lab stand out to practice owners, treatment coordinators and patients.

Book a Free Discovery Call

If you want to showcase your lab in the best possible light, speak to us about a bespoke hero video designed for the dental industry.

FAQs – Dental Lab Hero Videos

1. What is a dental lab hero video?
A hero video is a short, high-impact video that showcases your dental lab’s services, skills and unique selling points. It’s typically used on websites, social media and trade stands to make a lasting impression.

2. What kind of content can be filmed in a dental lab?
We can film digital workflows, impressions, wax-ups, crowns, veneers, onlays, layering, case planning, and more. We capture the full process from design to dispatch, showing off your lab’s quality and care.

3. Can the video be tailored for social media or trade shows?
Yes. We can create different versions of your hero video, including shorter social clips with subtitles, square and vertical edits, and teaser versions for exhibitions and marketing campaigns.

4. How long should a lab hero video be?
Most videos are 60 to 90 seconds, with cutdown versions available for other platforms. If needed, we can also provide longer edits for in-depth walkthroughs or service explainers.

5. Do you travel outside London to film?
Absolutely. We are based in London but regularly travel across the UK to film in dental labs and clinical settings. Wherever your lab is based, we can help.