Brand Awareness
Video Campaigns for the Dental Industry

Show up. Stay visible. Be remembered.

In the dental industry, trust is everything. Whether you’re a supplier, software platform, academy, or growing dental group, brand awareness video campaigns allow you to stay front of mind with your target audience without needing to push a direct sale. These campaigns help establish credibility, grow recognition and build long-term engagement with the people who matter most to your business.

At Poco Productions, we specialise in creating subtle, story-led video campaigns that get shared, spark conversation and enhance your brand perception. Based in London and working across the UK and internationally, we’ve helped some of the most forward-thinking dental companies grow their visibility through carefully crafted brand awareness content.

What is a brand awareness video campaign?

Unlike promotional videos, brand awareness content is designed to create familiarity, not urgency. It builds trust, positions your brand in a positive light and makes sure people know who you are, what you stand for, and what kind of results you deliver.

Done right, a brand awareness campaign doesn’t feel like a marketing campaign at all. The best ones are shared because they’re interesting, insightful, or entertaining — not because they’re pushing a product.

These campaigns often take the form of:

• Interview-led thought leadership videos

• Event coverage or social highlights

• Community-led brand storytelling

• Conversations with clients, team members or stakeholders

• Content partnerships with dental media outlets

Examples of recent brand awareness campaigns

1. Practi x Dentistry.co.uk: DropJaw

In partnership with Practi and Dentistry.co.uk, we created a subtle, interview-led video campaign inspired by the TopJaw format. Eight interviews were filmed with prominent figures from across the dental industry, including practice owners, consultants and key opinion leaders.

From those eight interviews, we produced 16 high-impact short cuts for social media. The branding was minimal and subtle, allowing the conversations to shine. This approach encouraged high engagement and was praised widely by industry professionals for its tone, style and authenticity.

This campaign successfully built Practi’s brand presence, generated significant conversation in the industry, and positioned them as the fintech platform supporting real-world dentistry.

2. Practi Internal Thought Leadership Series

We also worked with Practi on a 10-part internal video series featuring their own employees. Each video explored a different topic relevant to modern dentistry — such as finance, technology, growth challenges, and clinical operations.

This series wasn’t about selling their platform. It was about showcasing their people, their insights and their values. The content resonated deeply with dental professionals, helping to humanise the brand and strengthen its positioning as a trusted, insightful partner.

These videos were released gradually across Practi’s LinkedIn and Instagram channels, supporting long-term content strategy and building steady, consistent engagement.

[Example: https://www.instagram.com/p/DMFEZqvse-3/]

3. Bespoke Smile Feather Veneers Launch Event

For Bespoke Smile, we captured their luxury Feather Veneers launch event in a high-end, cinematic style. Rather than focusing on product features, the video focused on the feeling of exclusivity, innovation and community.

We produced:

• Full launch highlights

• Interviews with key team members

• Subtitled social edits

• Stylised overlays and transitions for visual consistency

This event video helped position Bespoke Smile as an elite cosmetic dental brand leading with experience, not advertising. It was shared across their channels and used to reinforce brand values across both B2C and B2B marketing.

Why brand awareness video matters in dentistry

Trust is the foundation of any dental business. Whether you’re trying to connect with patients, professionals, or partners, people need to feel confident in your brand before they buy into it.

Here’s what brand awareness video can help you do:

• Build familiarity over time with your target audience

• Support your presence at conferences and exhibitions

• Generate organic engagement and social sharing

• Enhance your employer brand and internal culture

• Position your brand as an industry thought leader

• Strengthen relationships with patients, partners or prospects

In the UK dental industry, video is now one of the most effective ways to get noticed and stay remembered.

What can be included in a brand awareness campaign?

We tailor each project to your goals, but a typical campaign might include:

• Strategy and planning sessions

• Interview-based content with staff, clients or partners

• Short-form video series for LinkedIn and Instagram

• Content captured at events, courses or clinics

• Reels, teasers, and subtitled vertical cuts for mobile-first sharing

• Light branded overlays or editorial styles

• Repurposing existing footage into high-impact edits

• Monthly or quarterly content calendars to support long-term visibility

We can work on one-off campaigns or help you deliver consistent content over a 6–12 month period.

Who are brand awareness videos for?

These campaigns are ideal for:

• Dental corporates and group practices looking to unify their message across multiple locations

• Software and fintech providers wanting to be seen as trusted, credible and in touch with the industry

• Training academies and CPD course providers wanting to stay visible between launches

• Premium dental brands focused on experience and reputation, not discounts

• Distributors or suppliers expanding their reach within the UK dental market

Whether you’re building from scratch or ready to take your marketing up a level, brand awareness campaigns make your name familiar and your values clear.

Where we work

Poco Productions is a London-based video production company, working across the UK and internationally. We’ve filmed brand awareness campaigns at:

• Practices in Somerset, Oxfordshire, and Northamptonshire

• Major dental events in London, Manchester, and Birmingham

• Corporate head offices and academies

• Internationally, including filming in Sydney, Australia

Our experience with both B2B and B2C dental brands gives us the insight needed to create content that resonates with the right people.

Ready to build visibility that actually means something?

Your brand is more than a logo or a tagline. It’s how people feel about you. And in a crowded dental market, the brands that win are the ones that show up consistently, with content that speaks clearly and honestly.

We help you create brand awareness video campaigns that cut through the noise, earn trust and support your bigger business goals.

Get a free quote
Let’s explore your vision and turn it into a standout brand video campaign.