How to Introduce Your Dental Practice to New Patients Using Video
How to Introduce Your Dental Practice to New Patients Using Video
New patients rarely choose a dental practice at random. They look at your website, read your reviews and compare you with other clinics nearby. In those first few minutes, they are deciding whether you feel like a place they can trust. The way you introduce your practice online is often the difference between a new booking and a missed opportunity.
A well planned dental practice introduction video gives you a clear, confident way to say who you are, who you help and what it feels like to be a patient with you. Instead of relying on paragraphs of text, you can show your team, your environment and your approach in a calm, welcoming and human way.
In this guide, we will walk through how to introduce your practice using video, from structure and messaging to location specific considerations for clinics in areas like Harley Street, Marylebone and the wider London region.
Start with the patient, not the camera
Before you think about cameras, lighting or scripts, it helps to step into your patient’s shoes. Ask yourself:
- What worries do our new patients usually have before booking?
- What questions do we answer again and again on the phone or by email?
- How do we want people to feel after watching our video?
The goal of a practice introduction is not just to show off your building. It is to answer key concerns and make the patient feel more relaxed, informed and confident about choosing you. Once those points are clear, they should guide every decision in your video.
Design a simple and patient friendly structure
Most practices do not need a complex storyboard. A clear, simple structure usually works best. When we design practice introduction videos for clinics across London and the UK, we often use a structure like this:
- Arrival and exterior a short view of the building, signage and local area
- Reception and welcome what happens when someone first walks in
- Meet the team a warm introduction to key clinicians and support staff
- Inside the practice a look at surgeries, consultation rooms and facilities
- How you care for patients your ethos and approach to treatment
- Next steps how to contact you or book an appointment
This gives viewers a short, guided journey that mirrors what they will experience when they attend in person. They can picture themselves arriving, being welcomed and sitting down with your team, all before they commit.
What to say on camera in a dentist introduction video
One of the biggest worries for many dentists is what to say on camera. The good news is that you do not need to memorise a rigid script. In fact, overly scripted videos often feel stiff and less trustworthy.
Instead, it helps to prepare a few clear points:
- Who you are and which patients you serve
- What you want patients to feel when they visit
- The types of treatments you are best known for
- How you support nervous or complex cases
Short, conversational lines work best. For example:
- “We are a private dental practice based in London, welcoming patients from the local area and beyond.”
- “Our priority is to make you feel listened to, understood and in control of your treatment.”
- “We see a lot of cosmetic and restorative cases, including veneers, Invisalign and implant work.”
Your introduction should feel like a natural extension of how you talk to patients in the surgery. A specialist partner can help you shape the message so it feels authentic rather than promotional.
Showing your environment without making it feel clinical
For many people, the clinical environment is a source of anxiety. Bright lights, equipment and unfamiliar spaces can trigger nerves, especially for patients who have had a difficult experience in the past.
Your practice introduction video should show the reality of your surgeries and treatment rooms, but in a way that feels calm, ordered and reassuring. Natural light, tidy rooms and a focus on people rather than equipment all help.
It is also worth including some details that are not strictly clinical. This might be a comfortable waiting area, refreshments, artwork or views over the London skyline. These touches make your practice feel less like a medical facility and more like a welcoming environment where people are cared for as individuals.
Highlighting team culture and values
Modern dental patients care about more than just qualifications and equipment. They want to know who will be looking after them and what the practice stands for. A strong practice introduction video doubles as a subtle practice culture video.
You might want to capture:
- Short, genuine interactions between colleagues
- Smiles and small conversations at reception
- Team members supporting each other during the day
- Simple moments of empathy, such as a calm explanation or reassurance
For practice groups with multiple sites, this kind of consistent culture footage is even more valuable. It helps new patients in different locations know what to expect, whether they visit your Harley Street flagship or a satellite clinic in a nearby area. A consistent visual style across your professional video production in London helps reinforce that you are one unified brand rather than a collection of separate practices.
Local context making your video feel rooted in place
If you serve a recognisable local area, it can be powerful to include a subtle sense of place. For example, practices in Marylebone, Harley Street or central London often benefit from brief exterior shots that show nearby streets, architecture or landmarks.
This helps viewers feel that you are part of a real community, rather than an anonymous clinic in an undefined location. It is particularly useful for patients who are travelling in for high value cosmetic treatment and want to understand the setting before they arrive.
A specialist partner experienced in video production in London will know how to capture these details efficiently, without turning your introduction into a tourist film.
Where to use your introduction video for maximum impact
Once your video is produced, it should be easy for patients to find. Some of the most effective placements include:
- Your homepage positioned high on the page, ideally above or near the fold
- Your about or team page alongside written biographies and photos
- New patient enquiry emails linked in your automated response to form submissions
- Google Business Profile as a featured video to support local visibility and trust
- Social media shortened edits for Instagram, Facebook and LinkedIn
The more consistently you use your dental practice introduction video, the more value it delivers. Over time, it becomes a core asset that represents your brand across multiple touchpoints.
Common mistakes to avoid when introducing your practice on video
There are a few pitfalls that can weaken the impact of an otherwise good video:
- Making it all about technology equipment matters, but patients care more about how you treat them
- Using jargon heavy language your introduction should be clear and understandable to any patient
- Overloading the video with every service keep it focused on experience, values and reassurance
- Forgetting a clear next step always make it easy for viewers to book or contact you
A considered approach and a simple structure are usually more effective than trying to say everything in one go.
Working with a specialist partner to get it right
You can film simple clips yourself, but for a core brand asset that sits at the heart of your patient journey, it often makes sense to work with a specialist. A team that understands dentistry, regulation and patient psychology can help you:
- Shape your message around the real concerns of your patients
- Plan a shoot that minimises disruption to your day
- Capture natural performances from clinicians who are not used to being on camera
- Deliver edits tailored for your website, social media and email journeys
At Poco Productions, we create dental practice introduction videos for private practices and groups across London and the wider UK. Our focus is on strategy first, so every video is designed to support trust, enquiries and long term patient relationships.
Taking the next step for your own introduction video
If you are planning a website refresh or looking for ways to improve conversion from new patient enquiries, an introduction video is one of the strongest assets you can create. It allows new patients to meet your team, understand your ethos and picture themselves in your care before they arrive.
To explore how this could work for your clinic, take a look at our dedicated service page for dental practice introduction videos and discover how we support practices from central London locations such as Harley Street and Marylebone through to clinics across the rest of the UK.