Using Event Testimonials to Market Your Next Dental Course or Product Launch
Introduction: Real voices, real results
When it comes to marketing dental events, there is nothing more persuasive than hearing genuine enthusiasm straight from the people who experienced it. A perfectly written brochure cannot compete with the emotion and authenticity of a smiling delegate saying, “This course changed how I practise dentistry.”
Whether you are running a dental academy, CPD course, or product launch, event testimonial videos give your marketing credibility and impact. At Poco Productions, we help dental brands capture these moments naturally and turn them into powerful content for future campaigns.
Why event testimonials work
Testimonials are not just feedback, they are proof. They demonstrate that your event delivers value and trust, and that your audience feels genuinely connected to your brand.
For academies and training providers, testimonials help boost future enrolments. For suppliers or corporates, they validate your innovation and authority.
Well-crafted event testimonials:
Build instant credibility
Humanise your brand
Encourage future bookings and sign-ups
Create shareable, evergreen content
When and where to capture testimonials
The best testimonials are recorded when the experience is fresh. Filming during your event, between sessions, after lectures or near exhibitor stands., captures honest, emotional reactions.
We recommend setting up a quiet, well-lit corner with clear branding and good lighting. A few guided questions are all it takes to capture gold:
What did you enjoy most about today?
What will you take away from this event?
How has this experience helped your professional development?
Would you recommend this event to colleagues?
For more on question strategy, visit our Patient Testimonial Video Playbook for Dental Practices, the same psychology applies.
How to film testimonials that feel authentic
The goal is not perfection, but sincerity. Avoid scripted answers. Instead, encourage conversational responses that feel natural.
Tips for capturing authentic testimonials:
Use a friendly, conversational tone
Keep interviews short (30–60 seconds)
Capture a mix of speakers, delegates, sponsors and instructors
Film cutaway shots for visual variety
Always collect consent before filming
Our experienced team ensures testimonial filming feels comfortable and genuine, without disrupting the flow of your event.
Where to use your testimonial videos
Once you have your footage, repurpose it across all marketing channels:
Website: Add delegate testimonials to your event or course landing pages.
Social media: Post short clips to boost visibility and engagement.
Email campaigns: Include videos in pre-event promotions to reassure new delegates.
Event recap videos: Combine testimonials with highlight footage for maximum impact.
Future sponsorship decks: Show potential sponsors the value your event delivers.
The testimonial advantage for suppliers and corporates
For dental suppliers or fintech/health-tech companies, capturing client or delegate testimonials at live events adds human weight to your marketing. Seeing a well-known practice owner endorse your product on camera builds trust faster than any advert.
This content also works beautifully alongside our B2B Dental Video Strategies That Generate Measurable ROI resource.
Conclusion: Let your delegates do the talking
Every event you host is an opportunity to collect authentic, powerful stories from the people who matter most, your audience.
At Poco Productions, we specialise in filming Dental Event Testimonial Videos that turn delegate feedback into compelling marketing assets for academies, corporates and suppliers across the UK.
Get a free quote for your event and start building a library of testimonials that grow your brand year after year.